Troy loved fitness. But loving what you do doesn't pay the bills when you're making $40K a year. Every morning he'd wake up at 5 AM, commute an hour to DC, train clients back to back, commute home, and collapse. His body was his business — and it was breaking down. He'd do the math and realize he was earning less per hour than some of his clients' teenagers at their part-time jobs. The worst part? There was no upside. Personal training doesn't scale. You trade hours for dollars until your body quits. He needed a way out — something that could 3x his income without destroying his health. He just didn't think tech was possible for a guy who'd spent his whole career in a gym.